Caribbean Food Given A Reggae Twist
He achieved notable success as the creator of Reggae Reggae Sauce (via TV’s Dragons’ Den) but, Keith Valentine Graham (better known as Levi Roots) is also a credible musician receiving a MOBO nod back in 1998 and having played with the likes of Maxi Priest and the late James Brown in the past. Other highlights of his musical career include being friends with Bob Marley when he resided in the UK and performing ‘Happy Birthday Mr President’ for Nelson Mandela in 1992 on his trip to Brixton in London. It’s been said that his blend of feel good vibes and Rastafarian Soul is the ultimate live musical experience. Born in Jamaica on 24 June 1958, he was raised by his Grandmother (Nanna Miriam) until he left to join the rest of his family in London. The ‘Reggae Reggae Sauce’ is a jerk barbecue sauce which Levi insists was made to his Grandmother’s ‘secret recipe’. And, apparently, Levi and his family have been selling and marketing the sauce at the annual Notting Hill Carnival since 1991. But, as you dun know, since the Dragons’ Den incident, he’s been selling to the likes of Sainsbury’s and has become a player of a completely different ball game.
The Levi Roots’ Reggae Reggae Cookbook was published in 2008 with a foreword by his investor, Peter Jones. The book reveals chapters of Levi’s story of coming to London with an introduction into Caribbean ingredients. To coincide with the release of his book, Levi appeared on the 3 June 2008 edition of BBC’s Ready Steady Cook as a Celebrity. The British-Jamaican is now a multi-faceted individual - an inspiring character, Reggae Musician, TV Personality, Celebrity Chef, Mentor and Businessman. He currently resides in Brixton, a place that boasts rich Jamaican influences and remains the vibrant cultural centre of London.